Expert Coaching Mastermind:
Run your coaching business more gently and profitably in 2021
5 month online mastermind programme for expert coaches to adapt, upgrade and run their business with greater ease and more profit.
MASTERMIND IS NOW UNDERWAY. JOIN MY EMAIL LIST TO HEAR ABOUT THE NEXT ROUND IN AUTUMN 2021.
You have a presence online - sometimes you like it sometimes you don't - and you have leads and clients.
But it doesn't feel consistent, and you're not reaching the financial goals you would like (and know you can).
Like me, you're also a bit fed up of the coaching industry, despite loving the coaching itself.
This is a sign that you've been around long enough to notice what feels spammy or icky about parts of the online world that you don't like - the marketing and selling that neither suits you nor your clients.
So you, like me, want to do things differently without rejecting ALL of the techniques, some of which work really well for you - like connecting and genuinely chatting to people on IG, or attending online LI events that you really like, or being a panel member for your friends' brilliant event.
You also want to do things in more alignment with your expertise;
your experiences and the niche and message you're saying NOW, not the one you started with which has changed.
It's time to step up as the expert you are in your field, to reset your coaching business for where your clients and you are now and make your business thrive.
You're ready to run a happier, more gentle and YET more profitable coaching business,
Through my Expert Coaching Mastermind you will run a happier, more gentle and profitable coaching business by:
- Understand your income and expense needs for 2021 and plan your coaching services and marketing accordingly to reach this monthly
- Update (and potentially upgrade) your ideal people profiles using more sophisticated strategies than simple ‘avatar’ work
- Express yourself more fully without feeling vulnerable or over-exposed so that you connect with real alignment to the people you love working with
- Discover your signature service for 2021 based on your previous coaching experiences and programmes, and use this to plan your offerings, income, time off, and more for the year - so that you're more efficient and focused than before.
- Plan and implement your most effective and simple marketing route without using spammy techniques or methods that go against your and your clients’ values (please note - a lot of my clients use IG or LI, in case that helps you make a decision on the social media platforms we’ll likely talk about a fair amount)
- Develop an effective sales strategy using all of the above, so you have healthy lead generation and sales process for your coaching service in 2021
- Confirm, or even fall back in love with, your coaching business as you make it work for you
MASTERMIND IS NOW UNDERWAY. JOIN MY EMAIL LIST TO HEAR ABOUT THE NEXT ROUND IN AUTUMN 2021.
To run your coaching business more gently and profitably in 2021 we focus in the Mastermind on training, coaching (121 and group) and individual hot seat sessions supported by your mastermind colleagues.
The Mastermind includes:
Over 4 months:
8 x Training Modules (detailed below)
6 x Live group coaching sessions
6 x Live hot seat sessions
2 x 121 Private coaching sessions
Case studies from Coaching Clients
Marketing coach working with corporates in multiple 6 figure turnover business.
Wanted to grow organic leads on LI using genuine, authentic content and personally crafted proposals
Increased revenue over the year, reduced anxiety and took regular, planned time off and continues to grow business sustainably two years after we worked together
Coach and Breatheworker
Coach and breatheworker who wanted a central place to hold space for her growing audience and offer sessions and learning
Launched online community, bringing in expert guest speakers and planning a year's worth of content and launches, tripled income within a few months.
Coach working with health professionals who wanted to promote newly-drafted signature programme.
Huge shifts and clarity on programme purpose and focus, led to contract with NHS for 30k with 2 weeks of us working together.
Newly able to produce more specific content with a system that flows to reaching other 121 clients.
Small Business Coach working with small and creative business owners.
Created signature programme based on their and her most matched needs, increased confidence to speak more freely.
Attracted 10k of business with 3 well crafted IG posts. Now consistently shows up online with ease and connecting authentically with her ideal client.
Health Coach focusing on 121 private client work around lifestyle and behaviour change.
Updated ideal client to speak more specifically to her niche confidently and in flow, created audience building strategies and launched signature masterclass to re-use live and for evergreen content.
Within a month she has 'never had this much money in my business bank account'.
Baker of biscuits that support people emotionally.
1 year after our private coaching ended she had tripled her turnover and increased her profit significantly to become a 6 figure business as a result of 'all the strategies we worked on together and consistently putting them into practice'
Coach and Educational Psychologist
Coach and Educational Psychologist working with Leaders and Executive team to provide expert guidance on managing their education unit.
Transformed online offering and lead generation process to support educational leaders during the pandemic. Continues to create consistent content and leads for education sector and win profitable contracts with ideal client.
Home Bread Baker
Providing workshops and breadbaking guidance for happiness at home.
Replaced in-person workshops with highly profitable online store which we organised, outsourced and grew within 2020. Support his first book proposal and publication and move to new baking premises out of home and into studio. Transformed home and work life balance and ability to create regular content for 160k+ YouTube followers.
Pilates and Yoga instructor working with women in their 40s+ to support immunity and wellbeing.
Worked to create menopause360 programme online, promote to ideal audience and recreate programme 3 times within the year. Successful launch and outcomes for clients. Created better online systems to manage zoom classes and payments. Client said she had never looked at her business money in this way before and that it was the most successful she had ever been in the 10 years since starting her business.
A bit about me and this Mastermind…
As a Psychologist and Mindset Coach with nearly a decade coaching business experience and 20 years working with people’s minds and behaviour change, I’ve studied and seen what truly works to support coaches have happier, more profitable businesses on their terms.
And it’s not all about reaching 6 or 7 figures in the fastest time possible.
But you already know that too
It’s far more about:
- You making bold choices and decisions that suit your business and lifestyle needs first
- You having FULL transparency on YOUR money needs - knowing what you need to bring in, spend and keep back for different reasons to have a TRULY profitable business that grows and lasts
- You feeling more free to say what you want without feeling vulnerable, over thinking every damn post or email you send out AND resonating with the right people so they find you…
- Knowing your audience and client intimately, to not just speak to their pain but to help them see what’s possible for them in REALISTIC terms, so they believe and know what you say is truly available to them too
- You adapting the business techniques that you’ve picked up, been taught or taught yourself to SUIT YOU to combine them to become the most powerful marketing tool and system that suits your client and you far more than ever before
- You losing worry or even shame about selling, so that when you sell and talk to your clients about your programmes (in writing, voice or video) it shines through that it’s truly you and you have the support and answers they need
- You getting over the ‘crowded market’ feeling by adapting your message and niche so specifically that no-one can truly have the same message as you (and of course, no-one can be you anyway)
- YOU going out and finding YOUR ideal people and calling them IN, and understand the best strategy to do that based on your and your clients needs
- Being resilient when things don’t quite go to plan, reflecting and dusting yourself off kindly and with compassion to restart, happy and refreshed (e.g. from a launch that didn’t go to plan, or a sale that didn’t go through, or a client who turned into a monster and more)
This Mastermind teaches, coaches and supports you to update, upgrade and re-set your coaching business to have a happy, gentle and profitable 2021.
The Mastermind best suits you if:
- You've running your business for over a year so that you're past initial set up phase and already launched and tested out your services before. You will also suit this if you're new to coaching but been in a different business before
- You're working in a coaching-type capacity whether you call yourself a coach or not. You might be a health coach, life coach, marketing coach, business coach, FB ads coach, nutrition coach, money coach, mindset coach, business coach or similar
- You work true to your purpose and values, don't want a boom and bust business and love getting stuck in to understand how and why various parts of your business do and don't work well for you right now
- You love your business AND you don't want to work 24/7 for it
Will the other coaches be at the same stage of their business as me?
I’m talking to everyone who comes into the programme personally as Masterminds require a level of intimacy (of a certain kind!) that other group programmes don’t. Everyone is at the prerequisite stage in their business and from a range of coaching niches and background.
Will I make more money as a result of the Mastermind?
Yes if you have 'healthy' prices, take aligned action to reach the leads you want to work with, to sell the programme you love selling and working with clients in and consistently, without pressure, show up with the message and expertise you love sharing. Simple hey?
With your Mastermind colleagues you'll be inspired to do more of the above with confidence and ease, support each other to take action and feel able to, in essence, up-level your business.
My clients, over the years, continue to tell me how our work together impacts their business happiness and profit too.
I don’t exactly call myself a coach is this still right for me?
You will be working in a coaching capacity whether you call yourself a coach or not. You might be a health coach, life coach, marketing coach, business coach, FB ads coach, nutrition coach, money coach, mindset coach or similar. Alternatively you may be a service-based business owner who is supporting people in their endeavours to change in some way.
What dates will sessions take place?
To be confirmed, but as a guide - group coaching sessions will be evening, hot seat sessions likely to be day time (both UK time)
What's the start and end date of the Mastermind?
1st March 2021 - 8th July (Private coaching sessions can be taken up to 2 months after Mastermind ends
How does the Mastermind content and coaching relate to the pandemic?
The training modules are relevant for our world today and our group will work alongside updated, and likely changing, news about the pandemic.
What platforms do you use for the Mastermind
I host a private, closed group on FB for the members, all training is accessed through my website, all coaching (group and private) and hot-seat sessions are on Zoom. I also use Googledocs for any written-work sharing.